About Benrik

Benrik is composed of Ben Carey and Henrik Delehag, and constitutes the outlet for their creative output.

Benrik's mission is to remodel the current world into something more to their liking, adding idea by idea to the sum total of original thinking and inspiration.

This Diary Will Change Your Life is a recipe for permanent revolution in people's imaginations, encouraging them to reinvent themselves every day of their lives by following Benrik's instructions for lateral living. It has spawned a worldwide cult of thousands over the last six years.

Benrik also believe in sharing their surplus creative and business ideas, originally through a column in the Independent entitled "Free Ideas", now collected in book format; they also deliver a Benrik Pitch every Monday in the Guardian newspaper.

Benrik work across all media, from advertising to digital to art. They are now busy expanding their remit to iPhone and iPad applications, the new holy grail of our era.

To read Frida Green's academic thesis on Benrik, "Pranks, society and everyday life: a critical analysis of the Benrik cult", click here.

To contact Benrik regarding some form of lucrative collaboration, click here.

Benrik recommend!

Letitia Dean has a lot to answer for... is Benrik's current favourite blog.